6 Tips for Selling Real Estate in a Troubled Market

With the downswing of the economy, people are getting worried about selling real estate. Headlines forecast doom and gloom for the housing market. The truth is that houses that are priced right can sell under the right circumstances. There are several methods to present one’s real estate so that it will sell more quickly.

1. Be neat – be excessively neat. People who come to see one’s house are looking for well-kept real estate to invest in. They do not want to see dirty carpets or soap scum on the shower walls. It goes beyond the items that would actually be damaged by messiness. The key is to give a good first impression.

2. Get rid of odors. Leave the house for awhile and then come back inside. Odors will suddenly stand out more noticeably than after one is in the house for several hours. Find where the odors are coming from and do whatever it takes to get rid of them. To make the house seem even fresher, open windows for a short while before the real estate agent comes to show the house.

3. Fix up the front. The very first impression potential buyers of real estate see is the front of the house. The front door should be freshly painted or cleaned. Light fixtures by the door should be polished and shiny. It helps if plants and flowers can be situated near the front door.

4. Do not overwhelm potential buyers with clutter. Some people are of the opinion that a house is meant to be lived in, so they leave things lying around all over the house. That is not a good attitude if one wants to sell one’s real estate. Things should be put away, or disposed of if they are no longer needed. Clutter makes the house look smaller and leaves a poor impression.

5. Simplify decorations. If home décor is strange or unusual, it is sure to be the most vivid memory the potential buyer has of the home. Even if the home is filled with family pictures all over the walls, it detracts from the general ambiance of the room. It may look great to the owner, but the buyer only sees a mish-mash of faces looking out from the walls. Simpler is better.

6. Make the rooms look bigger. People often look for real estate when they are upsizing their households. One should be aware that their potential buyers most likely want more room and not less. Rooms should look less full rather than more so. Smaller beds, less clothing in closets, and less furniture in each room will help the room look larger.

Real estate is doing well considering the state of sales in other parts of the country. However, the competition is still fierce. Only the homeowners who make their homes look appealing will stand a very good chance of making a sale. Buyers are still out there; it is just a matter of making a good first impression.

8 Internet Marketing Tips For Real Estate Agents

If you looking to sell houses faster and with less “bail-outs” before the sale, you should read below.

Listed are 8 “new age” internet marketing tips for real estate agents:

1. Have a personal website or blog – Branding yourself over your business efforts has broken the bond with tradition for service providers. Customers and clients side with your relationship when buying, not with the company that you run your business through.

2. Give away a professional piece that brands you as an authority figure – Whether it be a PDF, video series or coupon that entices a client for doing business with you.. giving away and paying forward your knowledge of your industry is what is going to ‘hook’ buyers. This strategy will differentiate you from every other real estate agent.

3. Create a Facebook fan page for your business – Facebook allows you to communicate in ‘REAL TIME’ with your ‘raving fan’ followers. What’s great about social media is that you can brand in Boston, New York, Chicago, LA or wherever in a heartbeat – all at the click of a button! Who do your clients know has never been so valuable!

4. Brand yourself, not your company – The power of persuasion has been given back to those entrepreneurs who become “savvy” webpreneurs. I’d highly recommend sharing your expertise by partaking in value added entrepreneurship with your clients and buyers. Those who are self-branded stand out in the crowd in a big way.

5. Collect email addresses – Information is the most valuable currency in this “new age.” By giving away insight as to why (your driver) you do what you do and less about what it is that you actually do (sell real estate), getting customers to grant you permission to market to them is easier than ever in today’s economy.

6. Write an article or a blog post on each property your represent – The Multiple Listing Service (MLS) is no longer a “sexy” sales aid because all real estate agents have access to it. Therefore, there are several Boston based agents that have completely swiped the market share of their competitors by being unique and educating their clients before selling to them. I know some of them personally and their system converts like crazy to sales.

7. Use self-made videos to market you and your properties – Company created sales aids can be beneficial, but being an innovative entrepreneur always strikes a chord with clients.

8. Train other agents on how to market online – This “new age” era has allowed agents and professionals in many other industries to open up a many diverse pathways for more income in their career. If you have a system that works, share it with other, they are more than willing to pay you for results in this economy.

Many consumers are striving to find the best deal, “trim the fat” off their prices paid and because of this, they are more willing than ever to find a new agent, thus leaving their loyalty elsewhere. The bottom line, get distinctive or lose customers – they just want top-quality service, whether it’s from you or somebody else.

Tips For Buying and Selling Real Estate For Profit


Real estate investing is a great money-making venture. People can earn a lot of money from it whether they choose to sell or rent out a property. Sure real estate investing is not for the faint hearted and definitely not for the fearful. However, it is a great way to make a fortune and ultimately retire with a lot of money.

As a real estate investor for more than a decade, I had my fair share of ups and downs as well as triumphs and failures. Who hasn’t? One thing is certain though, and that is, entering the real estate business is truly worth it and is something that I will never regret. Real estate investing is a lucrative career where you can earn a lot of money in various ways. Thus, here are some tips for buying and selling real estate so you too can make profits the same way that I have.

· Choose location over looks when buying a property. One common mistake of most investors is when they decide to forego a shabby property in a superb location in favor of one that looks good in a remote area. You can always make an ugly property look good while you can’t do anything about a property in a bad location. Bear in mind that it’s easier to market real estate in a prime neighborhood than one that’s situated in an inconvenient location.

· Hold on to your property when the market is low. Instead of selling the house and lose money, just hold on to your property when houses are selling cheap. You can still earn continuous rental income from it and still have a tangible piece of property than you can sell at some point in the future.

· Offer more benefits to your real estate agent. When a property has been sitting in the market for too long, try increasing the sales commission of your agent instead of lowering the price of the property. You’ll be surprised at how this can get your property sold quickly in the market. You can also offer your agent a free trip to the Bahamas if he sells one particular piece of property. Think creatively on how you can entice your agent to make a sale.

· Buy low and sell high. For you to be able to do this, you need to search for below-market investment opportunities. These may not always be out in the open so you really need to do your research with this one. Find motivated sellers or people who need to sell their houses badly in exchange for fast cash. A homeowner who needs to relocate to a different state is one motivated seller, as well as a homeowner who’s having a divorce. Death in the family, job relocation, and a huge debt burden are some factors that bring about motivated sellers.

· Do house flipping. Buy a house, renovate it, and then sell it for profits. Many real estate investors are into house flipping as roughly $25,000 can be earned with one house flipping project. However, time is of the essence with this type of buying and selling in real estate. A property that is being fixed for too long no longer becomes profitable as well as one that isn’t sold quickly once the renovations are done.

The art of buying and selling real estate may not be easy but hard work pays off once the profits come in. Use the above tips to help your career as a real estate investor and start earning money. Let the strategies I use help you make a fortune and truly become successful in the buying and selling of properties.

5 Tips That Could Help Sell Real Estate at Your Price

In a market recovering from low rates and muted demand you can still sell your home at your rates provided they are fairly reasonable, if you follow a few simple tips that could cost a little but pay back handsomely when you shake hands with a well-paying buyer. Here are 5 tips that could help sell at your price.

Tip No. 1 – Advertise your intent in different media

You should try to place as many advertisements as financially possible since this will provide more exposure to a larger number of people. You should definitely try to advertise on websites that offer to host photos and details of your home for free. The Internet is gaining importance in real estate deals and you will definitely notice many more enquiries that offer a better price for your home, which in turn will help you to sell real estate at a higher price.

Tip No. 2 – Make your real estate look presentable

Often, a simple coat of paint can make all the difference. In addition, fix leaky faucets and choked drains so that potential buyers get a very impressive first impression. Get a licensed contractor to have a look at your property so that all the necessary repairs can be completed before your home is thrown open to potential buyers. This tip will help you to sell your real estate faster and will impress a buyer enough to offer you your asking rate.

Tip No. 3 – Remain flexible

Although the real estate market is still struggling to find its foundations after the brutal recession, you can still find a buyer that loves your home and the neighborhood. However, you should remain flexible to the buyer’s suggestions and if you do not wish to lower the rates during negotiations, try to offer goodies such as an air-conditioner or a huge television to sweeten the deal. If someone wants to look at the house on a Sunday then accept the request with a smile. If the potential buyer is comfortable with you then the chances of closing the deal will increase dramatically in your favor.

Tip No. 4 – Do your homework

Take a trip in your neighborhood and find out the going prices of houses. You should also make a note of the physical condition of those houses and check if you are offering something more to the potential buyer such as a well-manicured lawn or a swimming pool. These points can come in handy during negotiations and help convince a potential buyer to sell real estate that belongs to you at your rate.

Tip No. 5 – Employ a competent real estate agent

A real estate agent can multiply your reach by utilizing various means to ensure that news of your property reaches many more ears. This will ensure that you not only have more people looking at your home but your smooth talking real estate agent might also be able to swing the deal in your favor at your rates.

These tips will help you to get a better rate for your home instead of selling your home in a moment of panic. Spend a little time and money to spruce up your home and ensure that more people are exposed to your intentions. You will surely get your rate when you sell real estate if you offer a better house with better amenities while impressing your potential buyer suitably at the same time.